Apple is reportedly purchasing Israeli 3-D sensor company PrimeSense to the tune of $345 million.

The news broke yesterday by the Calcalist business daily, though insiders say both Apple and PrimeSense are expected to confirm the deal within the next two weeks.

Over the summer rumors also swirled that the software giant was in talks to acquire PrimeSense, a tech company that developed the Kinect 3-D platform for Microsoft. That deal eventually fell through.

Now, media is reporting Apple wants to pick up the company to advance its rumored smart TV project, known colloquially as iTV. As part of the venture, Apple allegedly wants to incorporate a 3-D interface.

“We do not relate to rumors about our customers and partners,” PrimeSense’s executive vice president of sales and marketing, Yaniv Vakrat, told VentureBeat over the weekend.

“We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices,” a spokeswoman for PrimeSense added.

“We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

If true, this would mark Apple’s second purchase of an Israeli company, after it acquired flash storage chip maker Anobit last year.

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