In a notice posted online Sunday, Israeli start-up SlickLogin announced its acquisition by Internet behemoth Google.
A three-man operation, SlickLogin uses smartphone technology coupled with sound innovation to create new identity verifications systems for websites, according to EuroNews. The novel idea was essentially a simpler version of more conventional two-step authentication methods.
“We started SlickLogin because security measures had become overly complicated and annoying,” the team wrote on its website. “Our friends thought we were insane, but we knew we could do better. So we set out to improve security while still making it simple for people to log in. Today we’re announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way.”
The acquisition comes just five months after the company officially launched at the TechCrunch Disrupt event, notes TechCrunch.
Although the move may seem sudden, Venture Beat reports that it makes sense in the context of increasing security breaches. This trend has in turn resulted in a host of new security features such as Apple’s TouchID fingerprint sensor on the iPhone 5S.
“Expect to see an increased focus on simplified security over the next few years,” wrote Venture Beat’s Devindra Hardawar. “When security becomes more convenient, consumers won’t think twice about adopting it.”
EuroNews added that Google seems to have been on something of an Israeli start-up shopping spree of late, buying up several tech companies recently including speadsheet company company iRows, LabPixies entertainment, and mapping service Waze.