Heifer International wants you to ‘give a cow’ this Hanukkah. The international organization, which supports sustainable agriculture and economic empowerment through agriculture, has created an online Heifer at Hanukkah campaign to encourage charitable giving during the holiday.
According to the organization, the convergence of Thanksgiving and Hanukkah this year offers a special opportunity to reconsider holiday giving and try something new. “This remarkable coincidence should be celebrated as “Thanks-Give-A-Cow,” the organization’s website claims.
The organization also points out that giving the gift of agriculture to those in need is a very Jewish thing to do. “The Gifts through Heifer International reflect the Jewish teachings of tzedakah [charity] and tikkun olam [repair the world],” the website suggests.
Gifts on the site range from a flock of ducks for $20 to a gift ark for $5,000. The money raised goes to support sustainable agriculture in the developing world. Gifts made in honor of others for Hanukkah also receive a special gift card letting them know a donation has been made in their name.
The Thanks-Give-A-Cow campaign has attracted the attention of celebrity backers including Edward Asner, a Jewish actor perhaps best remembered for his role on “The Mary Tyler Moore Show.” Asner, who reportedly plans on purchasing some animal gifts this Hanukkah, appears in the Heifer at Hanukkah ads wearing a yarmulke and holding a dreidel.
“In celebration of the day of “Thanks-Give-A-Cow” this year, remember not to have a cow but rather give a cow! It is a moo-velous idea!,” Asner said in support of the program.
Mark Feuerstein, known for his role in the USA Network’s “Royal Pains,” has also announced he plans on giving gifts from Heifer International this year for Hanukkah.