Environmentalists and scientists have long warned that the planet is in crisis. Yet, the problem seems so huge few individuals know how to help.

Now a group of international innovators, including Ben-Gurion University environmental policy professor Alon Tal, have a radically simple solution to help people take ownership of the issue for just a few dollars.

“The planet is facing an unbelievable crisis, but because it is happening gradually none of us is alarmed or thinks we can stop it,” Tal explained.

The challenge, however, is finding a way to act now before it is too late.

“The common denominator among us is that we don’t want to look back 30 years from now and say, ‘Gee, there was an opportunity to save habitats and we missed it,'” Tal continued.

Prof. Uri Shanas, a conservation biologist at the University of Haifa who is currently teaching in the United States, has proposed a simple idea to raise awareness and funding for biodiversity projects.

Shanas is the brainchild behind This-Is-My-Earth.org (TIME), an organization that allows anyone to become a member for as low as a few dollars and help purchase and protect rainforests and other biodiverse land.

To help make his earth-saving plan a reality, Shanas recruited Tal and six other experts from around the world. The team has also launched a crowdfunding campaign to get the initial $25,000 funding to get the project off the ground.

Tal said the majority of those donating to the project on Indiegogo are small donors willing to give what they can.

“Contributors are mostly giving $10, $20, $50,” Tal said. “These are people who want to do something to help the world’s ecosystem survive and can afford $10 toward that goal.”

According to Shanas, once the project is established efforts will also be made to include the voices and the input of those from less developed areas of the world.

“After TIME becomes established, we will offer members the opportunity to fund the membership of citizens from low-income countries,” Shanas said. ” Later, supporters will have the opportunity to provide isolated communities with the needed technological infrastructure, to assist them in joining this global venture.”

For now though, the TIME team are focused on getting a working webpage and making their first, crowdsourced land purchase a reality.

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