An Evian commercial starring Spider-Man is making viral waves.

The spot features the webslinger in a dance-off of sort with a younger, baby version of himself. It’s a smart–if not early–cross-marketing approach, as “The Amazing Spider-Man 2” hits theaters May 2.

The commercial has become a sensation online, garnering half-a-million views in just a day. Watch the commercial above.

J-Connection: Spider-Man is totally Jewish. The character will be portrayed by Jewish actor Andrew Garfield on the big screen, and is the creation of Jewish comic book legend Stan Lee.

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