Drake has signed a new deal with bosses at French retailer Colette to create an exclusive clothing line.

The “Started From the Bottom” hitmaker is collaborating with the upscale designers to create the OVO Collection in honor of his October’s Very Own record label.

The fashion line will launch on February 17, and Drake will be in the Paris boutique for a special appearance on February 24, just before the highly-anticipated Paris Fashion Week kicks off.

It isn’t the first collaboration he’s made in the fashion world–Drake signed with sportswear giant Nike in December to oversee a line of sneakers.

J-Connection: Drake is one fashionable Jewish rapper.