While challah is a staple of the Shabbat scene, its dense, sweet appeal is spreading far beyond the reaches of the rabbi’s kiddish.

Challah is on a fast track to mainstream Hollywood popularity, with stars like Ian Ziering, Ali Fedotowsky, and now music mega stars Salt N Pepa sharing their love of the most Jewish of carbs.

Watch as Salt N Pepa share exactly how they like their challah, just before the huge #KidsChallah bake taking place in NYC aimed at uniting the entire Jewish community. Because braided, spiritual breads are better than any other kind, right?

For more information on the #KidsChallah bake initiative, please visit kidschallahbake.com.