Scarlett Johansson Speaks Out Against SodaStream Critics

Scarlett Johansson Speaks Out Against SodaStream Critics


Scarlett Johansson addressed recent criticism over her association with Israeli company SodaStream.

In an interview with Dazed and Confused magazine, the Jewish actress said she did not see herself “as being a role model,” adding she “did not want to step into those shoes.”


Johansson appeared in a Super Bowl commercial for SodaStream in January, leading the boycott Israel movement to take the starlet to task. The actress also stepped down from Oxfam during the media hubbub, as the human rights group has a policy against Israeli companies operating out of the West Bank.

“How could I wake up every day and be a normal person if I was completely aware that my image was being manipulated on a global platform. How could I sleep?” Johansson said in the interview, adding, “you have to have peace of mind.”

“I don’t profess to know more or less than anybody else,” she said. “If that’s a by-product of whatever image is projected on to me, I don’t feel responsible as an artist to give anyone that message. It’s not my jam.”

Watch the original SodaStream commercial here.